Apr 23

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Breakthrough Advertising by Eugene Schwartz

Eugene Schwartz is commonly referred to as the best copywriter who ever lived. He’s also the author of what’s widely considered the No. 1 marketing & advertising book of all time – Breakthrough Advertising. Read More

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Graham Clark

I started Breakthrough Marketing as a means to digitally record my hand-written notes so that I could search them, and I thought, "why not share this insight with fellow direct response marketers?"